Child Care Services Association is Rebranding as Early Years
I’m thrilled to share some exciting news with you! After much consideration and reflection, I’m pleased to announce that Child Care Services Association is now Early Years.
The decision to rebrand came from a desire to eliminate any confusion that we are a child care provider or a membership organization. This is something we wanted to move away from but still have an identity associated with children, child care and early care and education at the local, state and national level. More importantly, we wanted our new name to reflect our unwavering commitment to continue to champion the need for accessible high-quality early care and education for all children and families, to be a thought partner in the creation of innovative solutions for the child care industry, and an advocate for a respected and well-compensated early learning workforce.
Over our proud 50 year history, we’ve continually evolved our approach to child and family advocacy, and we believe that our new brand more accurately represents our vision. The name “Early Years” embodies our dedication to ensuring that every child in North Carolina experiences a joyful and supported childhood. It emphasizes the importance of collaboration and partnership, as we work alongside communities and partners to drive meaningful systems-level change.
As part of our rebranding efforts, you’ll notice a fresh new logo, vibrant colors, and design elements that reflect our vision for connections. A brand is more than a logo; it is a strategic asset that is a reflection of everything we say and do. These changes are evident in our Early Years Toolkit and assets.
I want to emphasize that while our name and appearance may be changing, our core mission remains steadfast.
Dr. Kristi Snuggs President, Early Years
Our New Logos and Tag Line
Early Years’s logo stands at the heart of our visual identity, reflecting our vision to advance early care and education as well as a nod to our history. Since 1974, we have grown into a leading voice for focusing on the formative years of life and the guidance we provide throughout to all involved; our logo better describes the complex work our agency does while keeping children at the center of our work.
Our tagline, “A Comprehensive Approach to Enhancing Early Care and Education,” highlights who we are dedicated to helping. We work alongside professionals, policymakers and parents to ensure equitable early care and education for all children
Our New Initiative and Division Logos
FAQs
Yes, Early Years is the same organization, just with a new name! Our services provided and programs will remain the same. We will also still have the same vision, mission and goals guiding the organization.
Because our former name, “Child Care Services Association,” there have been many times individuals and organizations have confused our organization for a child care provider or a membership organization. This is something we would like to move away from but still have an identity associated with children, child care and early childhood education at a state and national level.
We think we found a new name and logo that speaks to more of who we are as an organization, emphasizing our dedication to research, growth and advancement for early care and education.
Nothing will change between our partnerships, including the ways we already work together! You will just start to see our new branding rollout throughout the next year.
View Our Brand Toolkit and Brand Guide
The Brand Toolkit is designed for exclusive use by partners of Early Years (formerly Child Care Services Association). This toolkit is meant to provide our statewide partners and supporters with everything they need to know about our rebrand. If you have any questions, please email Early Years Communication Department at communications@earlyyearsnc.org.
By using the Early Years trademarks and resources on this site, you agree to follow the Early Years Trademark Guidelines in our Brand Guidelines. Download our Brand Guidelines for answers to frequently asked questions — including logo usage, colors, fonts, and more.
Child Care Services Association Rebrands as Early Years
Chapel Hill, NC (November 1, 2024) – Child Care Services Association, a leader in early care and education systems at the local, state and national levels, is excited to announce its rebranding as Early Years. This transformation embodies the organization’s dedication to fostering connections among children, families and educators, reinforcing its mission to advocate for high-quality early care and education across the state.
